Discovery
The client needed a bold but simple site that clearly showcased their services and could scale over time. I ran a quick competitive analysis and led a 1-hour session to define the content structure and tone.
A desert-inspired ecommerce site built for a boutique marketplace based in Arizona.
Tools used to bring it all together.
After multiple iterations and technical refinements, we launched a blazing-fast, fully responsive website that reflects the brand's unique identity and delivers a seamless user experience across all devices. After multiple iterations and technical refinements, we launched a blazing-fast, fully responsive website that reflects the brand's unique identity and delivers a seamless user experience across all devices.
After multiple iterations and technical refinements, we launched a blazing-fast, fully responsive website that reflects the brand's unique identity and delivers a seamless user experience across all devices. After multiple iterations and technical refinements, we launched a blazing-fast, fully responsive website that reflects the brand's unique identity and delivers a seamless user experience across all devices.
My approach, from Sketch to Launch
The client needed a bold but simple site that clearly showcased their services and could scale over time. I ran a quick competitive analysis and led a 1-hour session to define the content structure and tone.
I began with low-fidelity wireframes in Figma to map out key interactions and CTAs. After feedback rounds, I layered in the visual identity — drawing from desert tones and pixel-style branding.
To maximize speed and maintainability, I built the site with Next.js and Tailwind CSS. I integrated Headless WordPress for easy client edits and deployed on Vercel for fast global performance.
I created a custom animated navigation using Framer Motion, added lazy-loading image components, and ensured strong Lighthouse scores across all pages. All elements were optimized for mobile-first responsiveness.
The Final Product, Live & Launched
After multiple iterations and technical refinements, we launched a blazing-fast, fully responsive website that reflects the brand's unique identity and delivers a seamless user experience across all devices.